{"id":3770,"date":"2023-10-16T15:20:42","date_gmt":"2023-10-16T15:20:42","guid":{"rendered":"https:\/\/blobel-consulting.com\/marketing\/"},"modified":"2025-03-24T07:33:52","modified_gmt":"2025-03-24T07:33:52","slug":"marketing","status":"publish","type":"page","link":"https:\/\/blobel-consulting.com\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3770\" class=\"elementor elementor-3770 elementor-107\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de85441 e-con-full e-flex e-con e-parent\" data-id=\"de85441\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a0ff3 e-flex e-con-boxed e-con e-parent\" data-id=\"37a0ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02f92c2 e-con-full e-flex e-con e-child\" data-id=\"02f92c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c90de elementor-widget elementor-widget-heading\" data-id=\"b0c90de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing in flow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464cf22 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"464cf22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Marketing is an ongoing task under constantly changing conditions: New market players, innovations, changing values, changing legal requirements, trends &#8230; and, last but not least, rapidly advancing digitalization and AI.<\/p>\n<p style=\"font-weight: 400;\">How do you go about it? How do you achieve or increase your competitive edge with your services, products and service offerings? Which marketing mix brings you visibility, interest and appreciation? Blobel Consulting shows you data-supported ways and means for your marketing. We design your modified or new market presence. On request, we can implement the marketing strategy for you in cooperation with third parties such as marketing agencies and IT service providers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ef2bf e-con-full e-flex e-con e-child\" data-id=\"38ef2bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082df22 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"082df22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing NOW - contemporary, market-oriented, targeted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b122b elementor-widget elementor-widget-heading\" data-id=\"33b122b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decisive steps for the right path  <\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25bb92b e-flex e-con-boxed e-con e-child\" data-id=\"25bb92b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5d0608 e-flex e-con-boxed e-con e-child\" data-id=\"a5d0608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219d454 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"219d454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definition of USP and brand identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creation of a marketing strategy with recommendations for the product\/service portfolio<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Development and implementation of concrete marketing measures by third parties under the project management of Blobel Consulting.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8840130 e-flex e-con-boxed e-con e-child\" data-id=\"8840130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c06a2dd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c06a2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Development of marketing personas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identification of suitable media and means for the brand presence as well as for advertising and sales promotion measures<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><path d=\"M426.7,256c0-8.5-3.8-15.1-10.1-18.6L292.3,113.1c-4.3-4.3-8.5-6.4-14.9-6.4s-10.7,2.1-14.9,6.4c-8.5,8.5-8.5,21.3,0,29.9 l91.7,91.7H106.7c-12.8,0-21.3,8.5-21.3,21.3c0,12.8,8.5,21.3,21.3,21.3h247.5l-91.7,91.7c-8.5,8.5-8.5,21.3,0,29.9s21.3,8.5,29.9,0 l124.3-124.3C422.9,271.1,426.7,264.5,426.7,256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Development of an opportunity\/challenge profile, if necessary with the involvement of market research<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f13a44 e-flex e-con-boxed e-con e-child\" data-id=\"0f13a44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7908a09 e-con-full e-flex e-con e-child\" data-id=\"7908a09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-54e4b04 e-con-full e-flex e-con e-child\" data-id=\"54e4b04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7605c elementor-widget elementor-widget-heading\" data-id=\"ae7605c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What do you expect from us?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d29fda elementor-widget elementor-widget-text-editor\" data-id=\"5d29fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Do you have any rough ideas or concrete starting points for your future marketing mix? Or do you just have a feeling that &#8220;something needs to happen&#8221; with your marketing?<\/p>\n<p style=\"font-weight: 400;\">We are here, one way or another. Feel it out first, OK?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b085e9b e-con-full e-flex e-con e-child\" data-id=\"b085e9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5288d8 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"f5288d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-size--full qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/kontakt\/\" target=\"_self\">\n\t<span class=\"qodef-m-text\">Like to talk  <\/span>\n\t\t<span class=\"qodef-m-icon\">\n\t\t<span class=\"qodef-m-icon-inner\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t<\/span>\n\t<\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e68bb1 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"4e68bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-size--full qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"tel:082189977644\" target=\"_self\">\n\t<span class=\"qodef-m-text\">Phone: +49 821 89977644<\/span>\n\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0473a48 e-con-full e-flex e-con e-child\" data-id=\"0473a48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f84e4 elementor-widget elementor-widget-image\" data-id=\"a8f84e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"662\" src=\"https:\/\/blobel-consulting.com\/wp-content\/uploads\/2023\/12\/Philipp-Blobel-ne.webp\" class=\"attachment-large size-large wp-image-3502\" alt=\"\" srcset=\"https:\/\/blobel-consulting.com\/wp-content\/uploads\/2023\/12\/Philipp-Blobel-ne.webp 756w, https:\/\/blobel-consulting.com\/wp-content\/uploads\/2023\/12\/Philipp-Blobel-ne-300x263.webp 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing in flow Marketing is an ongoing task under constantly changing conditions: New market players, innovations, changing values, changing legal requirements, trends &#8230; and, last but not least, rapidly advancing digitalization and AI. How do you go about it? How do you achieve or increase your competitive edge with your services, products and service offerings? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3770","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/pages\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":0,"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/pages\/3770\/revisions"}],"wp:attachment":[{"href":"https:\/\/blobel-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}